The new Sony Bravia TV commercial is set to hit our screens - and it's a load of balls. Bouncing balls. Quarter of a million of them. Bouncing hypnotically. Up and down.. ..mmmmmm.... ..baaaalllss..
Ahem. Anyway. I like the ad a lot - it's a very powerful and interesting way to promote Sony Bravia LCD TVs and apparently, in a world of CGI, the vast majority of the ad was shot in the real world with 250,000 balls bouncing down a closed off street in San Francisco.
Check out the ad and some information as to how it was made by visiting Sony UK to see the the BRAVIA ‘bouncy balls’ commercial
Boing.
Boing boing.